Using hashtags on Instagram is one of the best ways to increase likes and comments on your posts.
If your Instagram account is public and your objective is to connect with like-minded people and increase your following, hashtags will play a very vital role in your daily posts.
If your account is private, only the people you allow to follow you will be able to see you in their hashtag search and IG feed. This will hinder your account growth. If you aren’t comfortable publicly sharing your posts, start another account that is niche specific to what you want more exposure to so you can still protect your private account with your close friends and family.
Did you know that just by using one hashtag you can increase your engagement by an average of 12.6%?
If you are selling products or services such as real estate, Etsy crafts, clothing, fitness apparel/equipment/supplements, or even...
Marketing books are an important part of your personal arsenal. Personal and professional development is important for anyone in business regardless of industry. I made rookie mistakes by staying in learning mode and not implementing anything the industry leaders were teaching me via their books, social media posts, YouTube videos, and even in person events.
Hindsight looking back, maybe it wasn’t a “rookie mistake” for me. I really needed to learn what it really takes to become a TRUE entrepreneur. Why did it take me 8 years to take my passion and turn it into a thriving business?
Spending too much time getting ready to get ready?
Or, was I making sure this was something I had to do and not another case of “shiny object syndrome”?
I err’d on the side of caution and stayed in the comfort zone of being a freelancer. All the hard work was done for me, so all I had to do was the easy stuff.
Marketing, yes marketing in 2019.
Fifteen years ago while you were most likely choosing your top friends on MySpace, Mark Zuckerberg was diligently creating what we have all come to love or hate… Facebook.
When I started my first Facebook profile in 2004, I was really impressed. I knew this platform was going to open a lot of doors. I was still in a phase of my life where I didn’t know what I wanted to be when I grew up, but I knew that this social platform was going to have something to do with it. By the way, I was 24 with 2 small kids, going through a divorce, and bartending.
Back in 2008-9ish, it was a lot of fun to become “friends” with your favorite brands back then. They didn’t have Facebook business pages, so you could literally be friends with them. I remember firing up my laptop and seeing a notification that one of my favorite brands had responded to a comment I made on one of their...
It’s not for everyone, but a lot of people just cannot look away and that’s obvious with the numbers Dr. Pimple Popper produces on Instagram. I stumbled upon Dr. Sandra Lee’s Instagram account back before she had a half-million followers. I was fascinated with her videos of procedures and listened intently as she described what she was doing and why. She lit my nerd candle.
She routinely gave away zit extractors by hiding them in public areas that enticed her local followers to go out and find them. The more she did this, the more her audience grew and the more I was glued. Today she has 2.7 million followers and a series on TLC.
The numbers on Instagram are staggering! Just in this last year, Instagram the number of users increased over 33% with the majority of users being between the ages of 18-34. What is interesting is the fact that 60% of users discovered at least ONE NEW PRODUCT while...